NBCU Wades Into E-Commerce, Enlisting Bill Murray as Pitchman

Comcast Corp.’s NBCUniversal, known for programming like “Friends,” “This Is Us” and the “Real Housewives” franchise, wants to sell you golf socks and polos.

The company plans to introduce e-commerce marketplaces, seeking a new revenue stream from brands that aren’t necessarily buying costly national TV ads.

The first marketplace, called Shop With Golf, will be aligned with NBCU’s Golf Channel, selling products from brands that cater to fans of the sport. William Murray Golf, an apparel brand from actor Bill Murray and his five brothers, is among the 30-plus brands initially slated to sell products on the website.

For press or news inquiries, please contact us here: pr@williammurraygolf.com.

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