NBCUniversal today launched a first-of-its-kind content commerce platform with GOLF Channel called “Shop with GOLF.” The new e-commerce venture offers brands an exciting alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players, and network.
The site launches with a selection of 30 brands, such as Linksoul, J. Lindeberg, Foray Golf, Criquet, and Rhone, as well as American icon Bill Murray’s golf lifestyle brand, William Murray Golf, which also provides entertaining video content. Additional brands will also be joining the site over the course of its first month, including EleVen by Venus Williams.
NBCUniversal worked with Bill Murray and his five brothers to introduce William Murray Golf to the “Shop with GOLF” audience through the creation of a one-of-a-kind music video featuring the fun irreverent brand. A clip of the video is available HERE.