History Behind William Murray's “This Is The Year”

(Editor's note: This piece originally written September 21st, 2016 when "This Is The Year" was first released on Bill Murray's birthday as a birthday present from William Murray.)

This is the year. It has to be the year, right? The dominance. The thrilling comebacks. The depth. The bullpen. The bats. The camaraderie between these boys of summer.

On top of all that, how about the simple fact that the Murray tribe—by joining forces with theCHIVE to launch William Murray Golf—now has yet another tie to Chicago, as all parties involved possess a true heart for The Windy City.

Staring at all of it through our blue pinstriped glasses, seriously, how can this not be the year?

Building off that sentiment, welcome to an exclusive look at the first William Murray Golf polo. This baseball-inspired golf shirt will be available in limited quantities on Wednesday September 21st; a carefully-chosen date as this design is our birthday gift to Bill—the man, the myth, the Murray.

This lightweight, moisture-wicking white polo features iconic blue pinstripes, a “WM” circle patch on the left sleeve and the WMG logo left chest. Four red buttons up front read, “William Murray Golf", while the left collar green eyelet sports the “Murray Brothers” name. 

We’ve also included our subtle nod to the Murray family tartan; one of the most-unique aspects of our line. The colorful tartan was worked into the interior of the collar, as well as an understated patch on the right sleeve exterior.

Chicago sports are as important to the Murray brothers as golf, humor, music and family—and with the good guys putting together a season for the ages, no better time to roll this out than here and now with a spirited October on the horizon. 

This shirt is also an homage to one of the greatest cities in the world and a loyal community that has embraced theCHIVE since day one. You early adopters and loyalists know who you are—and we certainly haven’t forgotten. “This Is The Year” is for you, as well. Wear it proud, Chi-Town.

As will be the spirit with William Murray Golf—expect a revolving door or irreverent, fashionably-designed one-offs.

Translation; when you see something you like, get on board with the first go-around, because there isn’t going to be a second. WMG has more designs in the queue than we know what to do with—meaning the only way to see more creations is with short-runs of speciality designs such as this.

What started out a surprise gift for Bill, took on a whole new life when this turned into a magical spring and summer run on the North Side. Here’s your chance to get a little sliver of history just before the intensity of late October sets in.

Red, White and Blue, quality golf apparel and America’s Pastime all rolled into one. We give you, “This Is The Year”. 

William Murray Golf: Now Open for Business

We know what you’re thinking and the answer is “yes”, that William Murray.

Dr. Peter Venkman. Carl Spackler. Frank Cross. Herman Blume. Pvt. John Winger. Whatever memory the name instantly evokes by way of some iconic characters, add this new one to the list as Bill Murray (and his five brothers) now have a golf apparel line.

William Murray Golf: Now Open for Business

How did we get here? theCHIVE—the world’s largest humor website—got to know Bill and soon discovered a shared love of golf and desire to bring the right amount of irreverence and fun to the game. From there, a partnership was born.

For those who’ve seen Bill consistently steal the show at the annual AT&T Pebble Beach National Pro-Am every year, two thing immediately jump out at you. A whimsical and loose personality that brings a much-needed lightness to one of the PGA Tour’s best events, as well as a true sense of style as Bill’s look couldn’t be further from the tucked-in polo and slacks favored by traditionalists.

Fashion has forever been important to Bill; his looks on and off the course always making him easily identifiable. When deciding to bring that style to the course, Team WMG put tremendous focus on the latest and greatest in golf apparel technology, believing that comfort is equally as important as style when teeing it up.

The final ingredient—those of you reading this piece.

Whether you’re a serious golfer chasing your club championship, a weekend hacker going out with your buddies to make some memories or a non-golfer who is into the lifestyle aspect of the brand—William Murray Golf was created to help you channel your inner Murray.

Cool-hand. Laid back. Sanguine. Confident. Embrace it all. Be chill like Bill.

There are countless golf and lifestyle apparel options available for different personality types, but none are tied to an icon that weaves through life while transcending generations. Anyone who has followed Bill Murray on the weekend at Pebble Beach can attest that his gallery always dwarves every other pairing at the event. Whether he’s atop the leaderboard or in dead last, no group out there is having more fun in the process. The large, rowdy crowd feeds off that—and understandably so.

The sport of golf is ripe for an injection of fun. Less elitism and exclusiveness. More embracing all types while taking things less seriously. It’s the William Murray way.

William Murray Golf: Now Open for Business

Courses nationwide are relaxing dress codes, allowing music on the course and embracing a more laid-back approach with 9-hole rounds, 15-inch cups and souped-up carts, while TopGolf has turned the traditional driving range experience into a full-blown rager.

The winds of change are blowing in this beloved sport and we’re attempting to play our part in the apparel space—creating a brand that compliments the newfound liveliness golf is currently experiencing, while inviting folks to be part of the new movement.

By now you’ve noticed that the William Murray Golf logo is a silhouette of the legend himself dismissively tossing a club while strolling the fairways at Pebble Beach. Zoom in on Bill’s face and you’ll see that dismissive, nonchalant look.

Good shot? Bad shot? Doesn’t matter. Just get out there and enjoy yourself. Trust us, it’s what Bill would want you to do.

Regarding the official William Murray Golf blog, rest assured this is only the beginning. We have lots to share and all the time in the world to do it.

Behind the scenes content with Bill and his brothers, to our thoughts on the state of golf, ways to make your round more-spirited and some behind-the-scenes on the PGA Tour through players and friends we’ve aligned with over the years—Team WMG promises to keep it fun, casual, irreverent, disruptive and informative. So we’ve got that going for us.

Welcome to William Murray Golf.

William Murray Golf’s fall apparel line went on sale Thursday October 20th, 2016. For more information visit WilliamMurrayGolf.com

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